what is digital marketing

What is Digital Marketing 101: A Complete Overview

What is digital marketing?

Digital marketing is simply marketing, but doing it online instead of offline.

The average small to medium business spends $400 per month on marketing. If you have a limited budget, you want to make sure you’re getting the most bang for your buck. You don’t want to spend money on digital marketing practices that don’t work.

Continue reading this article to learn essentials about online marketing so your business can win more business online.

What Is Digital Marketing? The Whole Truth

There are quite a few techniques to consider when it comes to digital marketing. When you know about various strategies, you’ll be able to pick and choose which ones are the best for you.

1. SEO

SEO stands for search engine optimization. SEO is the process of doing everything within your power to get your website’s content at the top of the search engines.

While there are a lot of search engines, most people pay attention to getting rankings in Google since it has the most people searching on its platform. There are over 1 billion people that use Google search but there are still thousands of people that use the other search engines.

SEO can take a little time to gain traction, but if done properly it can bring in traffic for years to come from the same piece of content.

2. Content Marketing

Content marketing isn’t just the content on your blog. While your blog is a great place to implement content marketing, you can also use content marketing on other platforms. Many successful content marketers are found on platforms like Medium or writing articles on LinkedIn.

Infographics are hot in digital marketing right now. Everyone enjoys a good infographic, but how do you use it to market your business beyond your blog?

You can reach out to other businesses that have blogs similar to yours. You can offer them use of your infographic for free in return for a link back to your site. This not only helps get the word out about your company, but it helps your SEO efforts, as well.

3. PPC

PPC stands for pay per click and is when you advertise on a search engine or display network and pay for each click you receive. Depending on the platform that you choose, this can be a pricey option. While it might be pricey, it often gets results faster than any other type of digital marketing.

The reason PPC often gets faster results than any other type of digital marketing is that the searchers are looking for a solution right then. When you can get your product or service in front of people that are looking for a solution, you’ll not only get a lead but often you’ll get a conversion.

4. Social Media Marketing

Social media marketing gives you the ability to tap into virality. If you have a piece of content go viral, your company could get more traffic in one day than it does in an entire year or more.

Even if your content doesn’t go viral, you still have the ability to get a lot of traffic through social media. Sharing your own content is one way to get attention, but when you have your customers share content, that’s even more powerful.

Many companies put together campaigns that inspire their customers to share. Whether that is through the use of contests, recognition or another strategy, you can do a lot with social media. 

5. Affiliate Marketing

Affiliate marketing is a great way to get people selling your product without hiring a sales team. When you get people to become an affiliate of your company, they are able to make a commission selling your product and you get the sale.

Affiliate marketing is becoming more widely known as the FTC requires bloggers and other influencers to disclose their affiliate relationships with companies. While there is nothing wrong with being an affiliate, the FTC believes it is only fair to share the relationship between the influencer and the product.

6. Email Marketing

Email marketing has been around from the beginning. While the click-through rates might not be as high as they once were, it is still a very valuable form of marketing.

If people care about your product or service enough to give you their email address, it is likely they will make a purchase sometime in the future. If people aren’t ready to buy today, often they will opt-in to the email list for further training and information.

While other forms of digital marketing like social media are not owned by you, your email list is owned by you. If a social media platform shuts down, all of your connections are gone but your email address is always available to you even if you move autoresponder companies.

Why Digital Marketing Is So Effective

Whether you’re just starting to use digital marketing or you haven’t yet dipped your toes into the water, you’ve likely heard that digital marketing is very effective.

It is true that digital marketing is effective and the reason being that you can get very specific with your messaging and who you are talking to. When you market offline through television, billboards or some other form of marketing, you often can’t get as granular as you can online.

When you’re able to craft your message very specifically and speak directly to people that need your service, the results are profound.

Need Help With Your Digital Marketing?

Now that you know the answer to your question, “What is digital marketing?,” I am sure you see the power of it. The problem many people have is that they aren’t able to implement many of the strategies because they don’t have the time.

Are you in the same category? Do you want to market your business online, but you don’t have the time? Give us a call and let us help you get started.

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