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internet marketing plan

7 Tips for Creating a Customized Internet Marketing Plan

If you’re not actively marketing your business or products online in 2019 then you’re missing out on a huge audience and potential money maker. However, 63% of companies say that generating leads and driving traffic is their number one challenge when it comes to an internet marketing plan.

To have an effective digital strategy you need to take advantage of all the options available to you. Read on for 7 strategies to do just that and figure out how to create a digital strategy that works for you and your business.

1. Make Sure You Focus on SEO

You want to make sure you’re maximizing your SEO. In this day and age of the internet, it’s vitally important to focus on it.

Basically, SEO is about maximizing the number of visitors to your site by making sure it appears high on lists of search engine results.

You want to optimize your keywords by doing topical research and figuring out what your competitors are talking about and what kind of questions your target consumers are asking. This will give you a good idea of the kind of topics and keywords to focus on.

This way when you write and create content for your website you’ll have the best chance possible of ranking in search engines.

2. Get Your Blog On

Once you know what keywords to use in your content it’s time to actually create it. One of the best ways to do that is by creating a company or product blog where you talk about your services and business. You can also talk about common topics, questions, or problems that arise in your industry so you become a go-to for advice and information.

As part of your internet marketing plan, you should aim to cover industry news, sell your products, and provide information.

When writing your company blog always make sure to link to other blog posts or pages on your website to keep consumers on your page and get them interacting with your offerings.

3. It’s Not an Internet Marketing Plan Without Social Media

Social media is one of the rockstars of the internet. And, as a result, any internet marketing plan needs to have social media marketing as a part of it.

And while social media is a great way to communicate with your current consumer base or target audience, the goal of any good social media marketing plan should be to get your consumers to share your stuff with their friends and family. You’re going to want to create content that inspires your consumers to share it.

You’ll also want to focus on making your social media authentic and real. People are more likely to interact with brands that show real people and real situations than they are with brands that are always poised and perfect. It’s way more fun to look at a feed full of goofiness and products being used in real ways than it is to interact with a feed that’s full of perfectly posed people.

You’ll also want to use social media as a way to listen to your consumers and to find out what’s missing in the market. Social listening can be a powerful tool to figure out how to improve your product or to figure out what you should offer next.

4. Do You Want to Do Paid Advertising?

Sometimes, in marketing, you need to pay to play. And one of the most popular ways to do this is with pay-per-click advertising.

This basically just means that you pay every time someone clicks on your advertisement when it’s shown on a search result page or display network. The tool to do this with is Google Adwords, as it can help drive traffic to your website or landing page.

Additionally, using Google Adwords and pay-per-click advertising can help skyrocket your ROI and conversion rates.

5. Don’t Forget Influencers

Influencer marketing can be a huge driver of sales. People are more likely to purchase a product if a friend recommends it than they are just because they see an advertisement.

One of the ways to leverage this information is by focusing on social media influencers. Influencers are social media users who have a huge following that they can influence and who trust their opinion.

If you can get an influencer to use and promote your product then it’s like having thousands of referrals made. This can drastically increase the number of customers that you have.

6. Outsmart Your Competitors

This is a great way to pick up new customers. You’ll want to target potential consumers whose interests and use includes your competitors.

Once doing that, figure out how to disrupt your competitors’ advertising and marketing. One cool way to do this is by creating YouTube ads and using them to disrupt your competitors’ YouTube videos.

7. Don’t Forget Your Web Design

This may seem obvious, but many people forget it in this day and age. Focusing on your web design is an especially important part of any internet marketing plan.

It’s an important part of standing out amongst the sea of competing websites out there. A really cool or well-designed website can win over customers and consumers and keep them coming back for more.

Additionally, it’s important to make sure that your website is optimized for mobile as more than 52% of searches begin on a mobile device. That means that you want to make sure your website loads well, looks pretty, and is optimized for mobile use to keep consumers there and looking at what you have to offer.

Final Thoughts

Now that you know 7 effective strategies for designing an internet marketing plan that works it’s time to get started! If you’re looking for help then we can do that for you.

Feel free to contact us for help with SEO, pay per click, social media marketing, or web design. We look forward to hearing from you!

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BlackLight Media is a digital marketing agency that offers SEO, web design, social media marketing, conversion optimization, Google AdWords, and retargeting services in Edmonton, Alberta. We create customized marketing strategies that increase leads, optimized conversions, and deliver maximum ROI. Count on us for measurable results — we take pride in our proven track record and tried-and-tested strategies.

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