It seems that everyone is jumping on the Instagram bandwagon. It’s been a great thing for brands and influencers alike.
That’s because millions use the social media platform at least once a day. About a quarter of all smartphone users have the Instagram app installed.
Brands recognize the power of the platform to tell their stories, get engagement, and use Instagram for sales.
What if you’re a regular business and you want to increase your sales from the platform? Don’t worry, we have you covered. Check out these 9 Instagram tips that you can use to increase your sales.
1. Brand Consistency
Do you know what your brand is about? Is it presented consistently across marketing channels?
Your brand is the emotional connection that people have to your business. For example, when people think of Coca-Cola, they think associate happiness. They associate safety with Volvo.
You want to make sure that you know what emotional connection you want to have with your customers and you present that look consistently on your Instagram profile. Study some of your favorite big brands like Lego on Instagram. Notice how they present the brand and its products.
2. A Call to Action in Every Post
You can’t just post something on Instagram hoping that people will respond or visit your website. You have to tell them what to do. That starts with a call-to-action on every post.
That doesn’t mean you have to overtly sell your products and tell people to buy, buy, buy. Rather, your job is to tell people to comment or tag someone they think will appreciate the message.
You can tell them to check the link in your bio for more information or to make a purchase. From now on, make sure that your posts have some kind of call to action in them.
3. Run Retargeting Campaign
Instagram can be a great source of traffic to your website. While people may visit your site, they may not be ready to buy at that moment. They may intend to visit later, but you know that life is likely to get in the way.
A retargeting campaign is where you have a small piece of code installed on your website. When someone visits your site and then leaves, they will see your brand’s advertising through various ad networks, whether it’s Google, Facebook, or Amazon.
What this does is remind people of your brand and remind them to make or complete a purchase they may have abandoned.
4. Research the Right Hashtags
If you want to grow your audience and use Instagram for sales, you need to learn how to use hashtags correctly. You have the ability to use up to 30 hashtags in every post.
You don’t need to use all 30 of them, though. Use 12-15 hashtags that are very widely used (like #fitness) and combine that with lesser-used but relevant hashtags (like #kettlebells).
You can look at your competition to see what hashtags they use on their successful posts and use sites like All Hashtags to research them.
5. Use Influencers the Right Way
It seems like half of the people on Instagram are trying to be influencers. The problem with that is that it can be hard to tell which influencers are going to add true value to your brand.
One new update that Instagram is testing is that they’re removing likes from posts. Usually, when you work with an influencer, success is measured by how many likes a post receives. It’s a sign of exposure for your business.
You want to do two things when you leverage influencer marketing. The first is to work with someone that’s a match for your brand. For example, if you sell fitness equipment or supplements, you want to work with someone who is a fitness influencer.
The second thing you want to do is measure the impact on sales. You’ll want to make sure that your website analytics are set up so you can track the success of your influencer marketing campaigns.
6. Directly Link Your Shop to Instagram
Did you know that you can link Instagram directly to your online shop? If you use Shopify, there’s an app that you can use that will show prices and make product galleries in your Instagram profile page.
What if you don’t have Shopify? That’s not a problem. There are apps like Soldsie and Like2Buy that can work for you.
7. Give Followers an Incentive
Instagram followers need an incentive to remain engaged followers. You’ll want to keep your followers loyal to your brand by offering them things like exclusive savings or limited time offers that you post only on Instagram.
8. Add Value in Every Post
Every post should be about the user. This can be the most difficult thing to do because you typically see things from your perspective.
Before you post, think about the user. Ask yourself if it’s something that you would want to see when you’re scrolling through Instagram? Is it worth stopping for and looking at?
If the answer is no, then revise your post. If the answer is yes, then post away.
9. Use Instagram Stories
Instagram Stories came out a couple of years ago in response to the success of Snapchat. This allows you to create fun, behind the scenes posts that last for 24 hours.
When you get to 10,000 followers, a massive bonus will open up. You’ll be able to add a link in posts so users can swipe up and be taken right to your website. This is a great way to drive traffic to product pages.
Use the Power of Instagram for Sales
Instagram is much more than a repository of food photos. When you know how to harness the power of the social media platform, it can become a great sales tool for your business.
You need to start using Instagram by understanding your brand and creating a consistent look. You also want to have a strong call to action and add value in every post.
Remember, Instagram for sales isn’t about directly about selling your product or services. It’s about building a loyal fanbase who will buy from you over and over again.
Are you ready to get started with Instagram marketing to drive sales to your business? Contact us today to find out how we can help you.