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innovation marketing ideas

Practicality Meets Innovation: Marketing Ideas With Measurable Result

Marketing budgets are reaching unprecedented heights. For instance, advertisers in the US will spend $129 billion on digital ads in 2019. That’s an enormous sum of money. Here’s something of more interest though: According to the same source, this sum is $109 billion more than spending on ‘traditional’ advertising. Clearly, not all marketing endeavors are …

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content marketing trends

Creating Better Content: The Top Content Marketing Trends of 2019

Content marketing generates 3 times more leads than outbound marketing. With stats like that, putting effort into your content marketing strategy should be your top priority this year. Staying abreast of content marketing trends is a great way to ensure your efforts are relevant and effective. But what’s the latest in content marketing news? Here’s …

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drive traffic

Making Use of Social Media: How to Drive Traffic to Your Website Through Social Media

We spend over two hours on social media every day. Within that two-hour timeframe, you have dozens of opportunities to market your company to new customers. A strong social media marketing strategy can help drive traffic to website pages and boost sales! Here are eight ways to drive traffic to your website using social media. With …

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BlackLight Media is a digital marketing agency that offers SEO, web design, social media marketing, conversion optimization, Google AdWords, and retargeting services in Edmonton, Alberta. We create customized marketing strategies that increase leads, optimized conversions, and deliver maximum ROI. Count on us for measurable results — we take pride in our proven track record and tried-and-tested strategies.

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