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digital marketing plan
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How to Draw up a Digital Marketing Plan in 30 Minutes or Less

They say time is money. So why not start saving both? Everyone knows that businesses are more successful when they have a digital marketing plan. However, many small businesses worry that they don’t have the time or resources to create the kind of plan they would need. As it turns out, you can create a

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innovation marketing ideas
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Practicality Meets Innovation: Marketing Ideas With Measurable Result

Marketing budgets are reaching unprecedented heights. For instance, advertisers in the US will spend $129 billion on digital ads in 2019. That’s an enormous sum of money. Here’s something of more interest though: According to the same source, this sum is $109 billion more than spending on ‘traditional’ advertising. Clearly, not all marketing endeavors are

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Social Media Marketing
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Why Social Media Marketing is Important for Your Business

Did you know 84 percent of Canadian adults use Facebook? Almost 60 percent are on YouTube. Use of other social media platforms is quite widespread too. What’s clear from these numbers is Canadians love their social media. Your business should too. The ability to reach your audience with social media marketing is the best reason

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click models
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Your Guide to Understanding Pay Per Click Models of Advertising

Digital media accounts for more than 40 percent of all ad spending around the world. Companies are spending billions of dollars on ads on social media, websites, and more. One of the most popular types of ads to buy is the pay-per-click model. Often referred to as PPC, this model is used by Facebook, Google,

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digital advertising examples
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Digital Advertising Examples That Show the Marketing Landscape of Canada

How Canadian is your digital advertising? It’s no secret that digital advertising has an enormous influence on Canadians. In fact, statistics show that in 2016 alone, there was $4.8 billion in digital ad spending in the country. But the big challenge for advertisers as a whole is how to break through the digital noise to

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great content
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What the Heck Does Google Mean by “Great Content?”

Bill Gates has never been more correct. Content really is king. Check this out: More than 4 million new blog posts are published every single day. That’s an immense number. However, how many do you think would actually be worth reading? Our guess is ‘not many’. Indeed, there’s a major difference between incredible content and

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BlackLight media

BlackLight Media is a digital marketing agency that offers SEO, web design, social media marketing, conversion optimization, Google AdWords, and retargeting services in Edmonton, Alberta. We create customized marketing strategies that increase leads, optimized conversions, and deliver maximum ROI. Count on us for measurable results — we take pride in our proven track record and tried-and-tested strategies.

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