Approximately 38 percent of users are going to stop interacting with a website if the layout is unattractive or hard to use. Having a quality, clean website design is more important than ever before if you want to keep people engaged.
However, if you are like others, you may wonder – what does it mean to have a clean, simple website design? If you don’t know what this entails, how can you create the perfect user experience?
Don’t worry. Here you can learn the elements of a clean website design and how it can benefit your business!
Elements of a Clean Website Design
Before diving into the tips to achieve a clean website design, it’s a good idea to get to know the elements you need to use. These include:
A Strong Layout Structure
If you take several minutes to look at sites are in the “clean” category, you are going to discover they all have one thing in common – a thought-out grid that the designer has put to work.
If you aren’t familiar with designing a grid, imagine this. Any website structure begins with invisible rows and columns, and it’s this structure that drives the placement and scale of all the other elements. The grid creates order, helping designers establish consistency, rhythm, and hierarchy.
The Right Typography
Quality typography often focuses on doing more with less when it comes to achieving that “squeaky clean” feel in your design. With this element, restraint is key.
If too many typefaces are used, they may begin to compete. This makes the design look disorderly and disjointed.
Look at a few well-designed sites. You will probably discover they use one or two typefaces and vary color, case, weight, and size to establish a clear and obvious typographic hierarchy.
Choose a Limited Color Palette
For print design, color is usually limited by necessity. Restricted budgets may only allow for a two- or three-color poster. This forces the designer to work with those constraints.
However, that’s not the case with websites. However, to achieve a clean design, you need to choose a more limited color palette. Usually, these sites only use core grays and one color.
The color is restricted to the most important elements, such as headers and links. Doing this helps to enhance usability and unite elements on the site visually.
Use Consistent Imagery
Are you bothered when the imagery style changes from page to page on a site (i.e., from charts to illustrations to photography, etc.)? It’s important to make sure these elements are in harmony if you want to create a clean appearance for your website.
Keep in mind that there are situations where it’s not practical to product all imagery in the same style. Blogs and news sites can’t avoid an image that enhances their story just because it doesn’t fit the style.
Tips to Achieve Clean Website Designs
Now that you know the elements of a clean website design, it’s time to learn some tips to help you achieve this look.
Start Complex and Then Simplify the Design
Putting elements on the page is a big part of the design process. A trap that many designers fall into when trying to create something “simple” is being afraid to add anything to the page.
These designs are typically bland because the process didn’t allow for any exploration. To avoid this issue, start complex, then simplify.
During the earliest pages of your design process, don’t limit what you add to the page. Explore various layers of content and try various design elements. Once the design feels close to complete, start simplifying it.
Try asking yourself, “what isn’t necessary?” If eliminating a design element (such as a texture or rule) makes the page fall apart, let it say. However, if that’s not the case, get rid of it.
You have likely heard 20 percent does 80 percent of the work, so apply that theory to your design. Identify the elements that do the “heavy lifting” for your layout.
You may want to ask someone detached from the design for their opinion regarding what should go and what should stay. In the end, you are left with the elements that provide the strongest design.
Tweak Your Design
When creating a website design, have the attitude that it’s never really “finished.” There’s always a way for you to push it further.
The “clean” feel you are trying to achieve is a result of all the aspects of the design – typography, palette, hierarchy, and composition – working together. For most people, this means a lot of time tweaking the design and look of your site.
Creating something that appears cohesive and clean is a process that takes persistence and time. However, if you stick with the process, all the details are going to fall into place.
Achieving a Web Design that Gets Results
If you want to create a website that gets you the results and engagement you want, using the tips here is a great place to start. By creating a clean website design, you will find visitors are more willing to stick around to see what else you have to say or offer.
If you aren’t sure you can implement the tips and information here, but still want a clean website design, contact us. We can help you create the website you want that will help you get the results you need.
Our team understands what it takes to create a quality website, and with our help, you can get the desired results.