Did you know that as of 2019, there are 2.77 billion social media users around the world? This is an increase of 0.31 billion users in 2017.
Social media is showing no signs of slowing down, which is why you need to implement it into your marketing strategy.
Keep on reading to find out how to market yourself on social media without the hefty price tag.
7 Effective Ways to Promote Your Business on Social Media
Social media marketing is favored by many businesses because it’s a relatively cheap but highly effective way to reach a large portion of their target audience. An average internet user will spend 33% of their time on social media.
But how do you effectively promote on social media?
1. Find Your Audience
There are many different social media channels to choose from. The main ones are Facebook, Twitter, Instagram, LinkedIn, and Snapchat. But there are many other options available such as Pinterest.
First, you need to evaluate your business’ target audience. Which channels do your customers and clients use? How do they interact with the channels they use?
Then you can choose relevant channels for your business. Remember, you don’t need to be on every single social media channel. Don’t spread yourself too thin at first. Try to perfect one or two channels, then think about working in more social media platforms.
2. Create a Killer Social Media Strategy and Plan
Write down your social media objectives and goals. For example, you might want to create more brand awareness. In order to do this, you might set yourself a goal of having 100 more followers within 3 months.
Another way to create a killer social media plan is by researching what other people are doing. Think about the brands that you admire – why do you like their social media channels? What do they do well?
Also, make sure you research your competitor’s channels. What channels are they on? What kind of posts do they produce?
Work out your social media budget. If you have some money for ads, or competitions, etc. great! If not, don’t worry you can still effectively promote your business for free.
Finally, create a social media calendar. Planning your calendar in advance will help you to see what content you need and when.
Remember not to oversell your business, create posts that focus on the 80:20 rule. Create 80% of your content to educate, inform or entertain, and 20% to promote your business.
3. Understand Your Audience
Social media is more than just promoting your business. Your audience uses social media as a way of connecting with your business. If done correctly, you can build an audience of loyal customers.
It takes time to grow your loyal customers fanbase, but it is worth it. So how do you do this?
By understanding your audience. All social media channels allow you to analyze your efforts and see what works well with your audience. Social media is all about experimenting with what works and what doesn’t.
If you are only starting out, put yourself in your customer’s shoes, what kind of content would you like to see? What would make you get involved in a discussion?
4. Encourage Engagement
Social media is about being social. So get your fans and followers involved in discussions. Encourage them to tag their friends in your posts and give them content that is relatable and likable.
If you don’t have a social media budget and are wondering how to advertise on social media for free, this will be your best weapon.
The power of social inclusion is very effective and will help your business build stronger connections with your followers, which in turn will create trust and generate more leads for your business.
5. Use Appealing Visuals
There are so many businesses on social media who produce content. You need something that stands out from the crowd.
Visuals, such as eye-catching images and captivating videos, are a great way to attract attention. People are more likely to interact with posts with images.
Ensure your images and videos are of a high professional standard and have valuable, interesting information to convey.
If you have a load of statistics that you think your audience will find interesting, how do you think they would rather read it? On a boring plain text social media post? Or on a brightly colored infographic?
6. Become a Source of Authority
Promoting your business online is all about providing value to your customers.
Providing your audience with valuable information benefits you and your customers. Your customers get to educate themselves and you get more traffic.
Regularly create topical authoritative content that is related to your business, such as blog posts. Search engines will recognize you as a trusted source of authority, which will help with your ranking.
Creating authoritative blog posts are also great for topical pieces on your social media channels and will show your customers that you are an expert in your field.
7. Maximize Your Conversions
Social media is a great way to convert your online traffic into conversions. But how can you get your social media customers to buy your products or services?
Use an effective CTA. Call-to-actions can be very effective on social media.
If you are wondering how to promote a product on social media, then create a post that is appealing and interesting. Then spend some time thinking of a call-to-action that will make your customers take action.
Offer your customers something they can’t refuse. Everyone loves a freebie, competition, giveaway, or even discounted offers.
Your engagements will spike when you offer your customers a competition to win something. It gets your customers talking about your brand and sharing your post, so their friends will see it too.
Make sure you offer them something that they will want and get them to like your post, share, and tag a friend in it for the ultimate social media exposure!
Top Tips on How to Market Yourself on Social Media
Follow our top 7 tips on how to market yourself on social media to become a social media sensation in no time.
Social media is all about experimenting with what works best for your business and your audience. So take some time to try new ideas out and analyze the results.
And don’t be afraid to try new channels or features; they will help you stand out against your competitors.
Get in contact and find out how we can help you with your social media advertising ideas now.