The Importance of Ranking High on Google

Ranking High on Google

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Google this! Google that! Our information-hungry society loves Google so much the word has been added to the dictionary.

If you’re a business owner, you should view Google as an opportunity. When properly leveraged, Google can increase sales without costing you a dime.

To do this, you have to rank high on Google. Being listed in Google’s top search queries is the best thing you can do for your business.

What Is SEO?

SEO stands for Search Engine Optimization. It’s the science of moving a website or blog higher in the search engine rank. The higher your site appears under search results, the more clicks you receive.

While SEO can be applied to any search engines, most SEO tactics are designed for Google. Google processes over 40,000 searches every second, adding up to 3.5 billion searches each day. If you want people to visit your website, you need to play Google’s SEO game.

Proper SEO takes time and high-quality content. While you can pay for Google Ads, SEO is unpaid. A good SEO campaign increases website traffic through organic content.

SEO isn’t a guide, it’s a science. If you want to rank high, you’ve got to create content that complies with Google’s algorithms.

The Importance of Ranking High on Google

SEO sounds like a lot of work, but is it worth it? Absolutely it is.

Increase Website Traffic

How often do you click on the second, third, or fourth page of results? Probably not that often. In fact, listings on the first page of Google attract 71% of all search traffic.

According to HubSpot, 93% of all buying decisions start with an online search. About 61% of marketers focus on improving SEO to grow inbound sales. Organic SEO is five times more effective than paid Google Ads.

As your rank on Google increases, so does the number of users who go to your website. This leads to more sales and inbound inquiries for your sales team. A higher rank in Google means better business growth.

Reduce Outbound Marketing Costs

SEO differs from paid ads because you don’t pay per click. When you create a Google or Facebook ad, you must allocate a marketing budget to push your advertisement out. But ranking high on Google is free.

If you maintain proper SEO tactics, your site will continue to increase in the search. SEO doesn’t require a hefty marketing budget. Instead, your high rank will send users to your website organically.

The form of advertising, known as inbound marketing, generates business leads directly from Search Engine Results Pages (SERPs). Top SERPs reduce advertising costs and increases business leads.

Lower costs but better results? That’s a marketer’s dream come true!

Increase Business Authenticity

Did you know users are more likely to trust sources higher in a search engine rank? It’s true!

The higher you rank on Google (or any search engine), the more authentic your business looks. Customers trust Google. They know Google shows them pages they want to see.

Take notice that the top pages in a Google rank are always safe websites. They aren’t spam or click-bait pages. They’re credible and secure sites.

That’s because an important SEO element is website safety. An SSL certificate activates a padlock to allow a secure connection. Google confirmed SSL certificates increase a website’s search engine rank.

If users continuously see your page ranking high on Google, they’re going to trust your brand. The leads to a better digital reputation and increased business growth.

Attract New Talent

SEO grows your business as well as your team.

If business is booming, it’s likely your team will grow. A higher rank in Google means increased visibility. This pertains to customers, but also local talent searching for a job.

A high Google rank makes people more aware of your business. When the day comes for new employees, high-quality talent will find your website and be more likely to apply.

How to Boost Your Google Rank

To get more results on Google, you need to enhance your SEO. We already mentioned the importance of an SSL certificate, but what other factors go into creating a highly ranked web page?

Maintain a Mobile-Friendly Website

You might be on a desktop all day at work, but what do you use to perform personal searches? Chances are, it’s your smartphone.

Google ranks web pages higher if the site is optimized for mobile users. This means the page is readable, loads quickly, and converts well for mobile phones.

Your website should be responsive. It should automatically resize itself to fit the device the user is on. The more responsive the page, the higher the Google rank.

Custom Content

Google doesn’t read your content word-for-word, but its bots will scan a blog or web page to determine its rank. Well-written and unique content always ranks higher than duplicate content.

Google relies on keywords to determine a page’s rank. Your site’s keywords should reflect your topic and relate to what users are searching for. When those match up, your pages shows up higher in the search results.

Internal and External Links

Simply put, Google likes links. Throughout your website, you want to link users to other internal pages as well as credible outside sources.

Of course, don’t link to your competitors. But if you’re writing content that includes statistics, link to your source.

What are good sources to link to? We recommend:

  • HubSpot
  • Forbes
  • Business Insider
  • Moz

When you link to outside sources, make sure the link opens in a new tab. That way, users are not completely redirected from your website.

Learn More About Digital Marketing

If ranking high on Google was easy, everyone would do it. But it’s an ever-changing science that takes time, patience, and a lot of high-quality content.

If you stick with a strong SEO strategy, you’ll be rewarded with more website traffic and increased business growth. Your brand will gain better visibility and trust among your customers. Throughout your SEO process, you may even attract some awesome new talent to your team.

A solid digital marketing strategy creates unlimited potential for your business. Learn more about all the ways you can boost your growth online by scheduling a call with our digital team. Are you ready to have your mind blown?

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BlackLight Media is a digital marketing agency that offers SEO, web design, social media marketing, conversion optimization, Google AdWords, and retargeting services in Edmonton, Alberta. We create customized marketing strategies that increase leads, optimized conversions, and deliver maximum ROI. Count on us for measurable results — we take pride in our proven track record and tried-and-tested strategies.

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