You could write the best content in the world, but no one can read it if they can’t find it. Now don’t get me wrong, having exceptional content is definitely going to help you get a higher SEO rank, but it isn’t enough.
The virtual world, much like the real world, is in a constant state of evolution. And yes, it does get pretty Darwinian out here. Your brand needs to be able to adapt and grow to be able to survive in this changing environment.
So what do you do?
You get with the times! You redefine your SEO strategy and improve your SEO campaigns. But to be able to do that, you need to take a good hard look at the current SEO trends.
1. It’s All in the Structure
It’s becoming common practice for Google to just spoon feed you the answer you’re looking for. The evolution of AI is perhaps one of the biggest defining moments of 2019. And since it gets to call the shots, much like most humans, it dislikes having to crawl through unstructured paragraphs of content.
You need readable content. Now, we could get philosophical and explore, “But what really is readable?”. However, in this context, a solid structure builds off connections and follows a simple, yet defined outline, and that is what you should be aiming for.
A strong introduction, great headlines and simple, engaging content to fill the space in between.
2. Moving Beyond Google: Digital Ubiquity
Google may have the reputation of being the most popular search engine, but it isn’t the only place your customers like to visit. In 2019, you need to be everywhere, and we really do mean everywhere.
If you want to truly want to be found, you have to be wherever your customers are searching, and this may include the IOS store, Playstore, Amazon and more. This means understanding and catering to the algorithms that govern these sites as well.
3. How Good Is Your Content?
Content marketing is built off great SEO and fantastic content. One cannot exist without the other. Search engines have developed a knack of identifying mindless natterings or “content for the sake of content” tendencies that a lot of corporates have developed, and they’re only getting better at it.
While there is definitely still merit to the Google keyword trend, creating content that goes over the top with its keyword usage without saying anything of substance, is not going to do you any favors.
Needless to say, your blog needs to be well-written, in-depth and sufficiently thought-provoking to improve its SERP value. Whatever you write about has to be information that is inherently valuable to the reader.
4. Just “E-A-T” It
No, not the Weird Al parody, although, props to you if you thought of that first. “E-A-T” is an abbreviation for expertise, authority, and trustworthiness. These are the basic principles of a good website.
They refer to the impression a user is left with on visiting your website. Does it seem like the content creators for your website know what they’re talking about? Do they have the appropriate credentials to have a valuable opinion on a given subject? Does your website come across as a reliable source of information?
These are three principles your website needs to be able to deliver on, to make the search engines like you.
5. Search When Spoken To
Voice searches have become increasingly popular, what with all the Alexas and Cortanas of the world. Needless to say, people communicate differently with voice searches than textual search.
Studies show that users tend to take a more question-based approach with voice searches and a more keyword-based search with text searches.
However, that is not the only voice recognition game changer. With the steady increase in the volume of videos online as well as their popularity, search engines are now being developed to include more audio/visual based content in their results.
6. One SEO Trend to Rule Them All: UX
UX is simply short for user experience and it will definitely be a major determining factor for your SEO rank.
For a search engine to truly match up to a user’s expectation, they’ve got to provide relevant results. Your website needs to be able to deliver user-centric, personalized content. This also means paying attention to your on-page optimization strategy.
Each page needs to provide the user with relevant answers to their most likely queries. Following a standardized list of questions – “when, what, why, who and how”, might be a good start to making sure your content lives up to your users’ most obvious curiosities.
Additionally, your internal search also needs to be dedicated to providing users with relevant results. In a nutshell, the more user-oriented your website is, the more visitors you are likely to engage and consequently, the higher your SEO rank is likely to be.
7. The Year of Technicalities
While looking up high ranking Google keywords is going to help you a certain amount, the technicalities of your website are just as important. This is directly correlated to creating a great user experience, through a more technical approach.
Questions you need to ask yourself:
- Is your website mobile friendly?
- How quickly does it load?
- Is it a Java-Script driven website? (They usually rank way higher!)
- Is it SSL certified?
- Is it a progressive web app?
In addition to these, on-page optimization is also a key determining factor for your SEO rank.
Develop a Comprehensive SEO Trends Checklist
Now its time to create your own list of SEO trends that your website has been missing. Alternatively, you can also consider hiring a set of specialists to run your SEO campaigns. However, it’s always good to do your own research and familiarize yourself with the basics to make sure you’re getting your money’s worth.
Inspired to improve your ranking? Have a gander at our SEO services or access more marketing insights through our blog!