Making Use of Social Media: How to Drive Traffic to Your Website Through Social Media

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We spend over two hours on social media every day.

Within that two-hour timeframe, you have dozens of opportunities to market your company to new customers. A strong social media marketing strategy can help drive traffic to website pages and boost sales!

Here are eight ways to drive traffic to your website using social media. With this increased website traffic, you can market your business to new customers and grow!

1. Schedule it Out

You’re busy running your business each day. With those responsibilities taking priority, it might be difficult to make time to post on social media.

However, a strong social media presence requires consistency. It’s important to post regularly to maintain that presence.

To help, create a content calendar. Organize your content and write your captions beforehand. That way, you don’t have to scramble to post each day.

Scheduling your content in advance also helps you mix up the content. Between blog posts, photos, and videos, you can provide your customers with a variety each week.

When you maintain a social media presence, you’re also able to put yourself in front of customers more often. As a result, you can drive traffic to website content every day of the week!

2. Engage and Inspire

It’s not enough to just post, though. Like any product or service you offer customers, your social media content needs to provide value as well. 

Focus on engaging your followers. To accomplish this, you can post caption competitions. You can also get their followers involved by offering prizes when they tag their friends in your posts.

This draws in an entire new audience to engage in your content. As you expand your reach, you also drive traffic to your website.

Then, you can use your website pages to inspire visitors to take action. A strong call-to-action (CTA) is exciting and encourages visitors to buy or fill out a form.

As a result, engaging content can also make selling online easier. 

Consider your audience and what they want, then provide them with that value.

3. Get Visual

According to Inc., 81 percent of people skim online content. That means you need to know how to snag their attention before they scroll away.

With wow-worthy visual content, you can snag someone’s attention on social media before they scroll to the next post. This includes interesting photos, infographics, and video content. 

Videos are now dominating social media. With so many formats to choose from, there are a number of ways you can engage potential customers using videos. Here are a few:

  • Tutorials/how to videos
  • Behind the scenes
  • Interviews
  • Meet the team/company culture videos
  • vBogs
  • Product reviews
  • Q/A’s

Using these video formats, you can draw potential customers in. Then, you can drive traffic to a website page for them to get more information or make a purchase!

4. Boost the Blog

Don’t just let your blog posts sit there unnoticed. Instead, use your social media presence to drive traffic towards those posts. 

Here’s how to increase website traffic using blog posts:

  • Post pull-quotes (you can even design visuals for eye-catching content)
  • Recycle older posts by changing up the headlines
  • Swap out the featured image to refresh your posts
  • Use social media to attract new followers to older blog posts

With these tips, you can drive traffic old and new to your blog. 

After all, you put a lot of effort into each blog post. This way, you can boost links to those posts and offer followers content that’s relevant to their interests.

5. Check the Time

Social media analytics now make it a lot easier to learn about your followers. Using this data, you can also learn when your followers engage with your content. 

Check and see when engagement is up for each day of the week.

Then, adjust your scheduled post to match these times.

This way, you post when your followers are online. As a result, you can optimize your posts for the most engagement.

6. Test Trends

Like any digital marketing strategy, social media is constantly changing. Your followers expect to see content that follows these trends but still reflects their interests.

Test out different trends and see how your followers respond. You can even repurpose older content to reflect these trends. Use one of your highest engaging posts to try it out.

These trends can include popular hashtags and memes. You can even take a popular trend and give it your own spin.

That way, customers know you’re ahead of the crowd. Make sure to keep these posts relevant to your product or service. That way, you can use these posts to direct followers to your website.

Following social media trends doesn’t have to break the bank. Here are seven tips for promoting your company on social media without exceeding your budget.

7. Stir Up the CTA

Your CTA should use powerful verbs to encourage website visitors to take action. These verbs can include “Buy,” “Click,” “Visit,” “Subscribe,” or another word that’s relevant to your offering. 

In your social media posts, use a strong CTA that encourages followers to take action. Once they’re on your website, use that same CTA.

That way, you keep followers focused on a single action. Make sure to swap out your CTA occasionally to test what works best for your customers.

8. Piece in PPC

You can also use social media pay-per-click (PPC) advertising to drive traffic toward your website. PPC allows you to create text or visual ads that display on your social media accounts.

As the name suggests, you only pay when a follower clicks on your ads. This cost-effective strategy strengthens your social media so you can boost links to your website. 

Once a visitor is on your website, you can use your strong CTA so that a visitor becomes a customer!

Drive Traffic to Your Website with These 8 Social Media Strategies

With these eight social media strategies, you can market your business online and attract new customers. That way, you can use social media to drive traffic to your website and increase sales.

Try your hand at these strategies and get social with your customers!

Visit the blog today for more effective marketing tips.

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