The Importance of Social Media Marketing in 2019
In 2019, competition is so fierce that over 80% of startups fail. Regardless of the niche you’re in, the struggle to stay ahead of the competition is real. The good news is that social media marketing (or SMM) can help you gain an advantage over the competition. SMM allows you to maximize the potential of next-level marketing techniques and strategies to establish yourself as an expert in your industry.
Even if the competition is fierce, you can stay above it by leveraging the true power of SMM. Below, we will show you how to tap into this massive opportunity and teach you how to engage in beneficial two-way conversations with your customers.
Why is Social Media Marketing Important in 2019?
There is no doubt that social media is the quickest way to go viral and establish yourself as a top brand on the market. Take Twitter for example. There are millions of Twitter success stories of people or businesses using the platform to skyrocket their online presence. They gain quick access to a huge untapped market of customers.
Many companies have grown exponentially and managed to expand worldwide thanks to Facebook, Twitter, YouTube, LinkedIn, Instagram, and other sites. Social networks allow you to reach millions of potential customers and engage with them on a personal level.
Without a social media presence, your business will fall behind your competition. You can’t connect with your customers personally, increase your reach, go viral, or get free leads and sales.
In 2019 SMM is crucial for your success. More mobile users are using social media for everything from reading reviews to contacting businesses. They use their mobile phones and social media to interact with business websites and make purchases online.
Reasons to Use SMM for your Business
Here are 5 compelling reasons why you should start implementing SMM into your marketing strategy:
1. Huge Brand Awareness
Social media is by far the most profitable digital marketing platform. You can leverage it for free to dramatically boost your brand’s visibility. Even SEO is not free anymore, because you need to invest in high-quality link building. However, social media is free and easy to use.
All you need to do to boost your brand’s presence is to invest a few hours every week. Once you have determined which social networks to focus on, you are ready to start promoting your company. According to a recent poll done by Forrester, over 91% of marketers declared that their social media efforts heightened their customer experience and increased their brand visibility.
One of the biggest advantages of SMM is that it is the most cost-effective marketing method. Like email marketing, you only need a minimal investment in SMM. Creating an account and posting is free on all social platforms. You only pay if you choose to use certain premium features or use paid media.
Because this marketing channel is so cost-effective, you get a very high ROI. By investing a little money and time, you can significantly increase the number of leads you get and boost your conversion rates.
3. Customer Satisfaction
Another big reason to start using SMM ASAP is to enjoy a healthier degree of customer satisfaction. This channel plays a vital role in communication and networking. It enables you to stay in control of your communication with customers and connect with them on a 1-to-1 basis. You can discover what they love, what they want, or what they hate about your brand.
Moreover, the fact that customers can post comments and reviews on your pages enables them to have more confidence in you. Be ready to answer all your customers questions and reviews and be open about your improvement projects. People need to know you are improving your services, products or procedures at all times.
4. Enhanced SEO
Social media is becoming an important SEO signal. Although Google has not specified it, it is now obvious that companies with a stronger social media presence rank higher in search engines. Moreover, social platforms such as YouTube, LinkedIn and Twitter always rank on the first pages of Google, Bing and Yahoo.
If your Twitter post goes viral or people appreciate your Facebook post, your post or tweet can even appear in search results. You can get tons of free traffic to your social media accounts and to your site by having a strong presence on your social platforms.
5. Increased Brand Authority
Implementing SMM into your marketing strategy can dramatically boost your brand authority. Customers in 2019 are increasingly savvier. They are careful when choosing a company or business to support. Before making the decision to support you, they will check your social media presence. If your presence is slim or nonexistent, you’ll get little support. If you are a strong player, they will support you much more. They will even recommend you for free.
Make sure that you are demonstrating your expertise on social media channels. Once people see you are an authoritative, expert figure, they’ll want to work with you and offer you great reviews. Positive customers can be quite vocal about their experience if you go above and beyond the ordinary and exceed their expectations.
Work with an Experienced Digital Marketing Agency
Social media marketing can be quite a vast field, with tons of challenges and pitfalls. The great news is that you can leverage this powerful marketing tool without having to navigate it by yourself. You can work with the best in SMM.
“At Blacklight Media, we go above and beyond to help our customers get the best exposure possible on social media. We use the most advanced techniques, together with tried-and-tested strategies for growing your business and managing your social media accounts. Contact us today and set your business on the path to success with social media marketing.”