Pay-Per-Click Management

If you are here to learn more about Google Adwords, you have come to the right place. Keep reading to understand why Google Adwords is a great way to boost your ROI in 2019.

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 If you are
here to learn more about Google Adwords, you have come to the right place. Keep
reading to understand why Google Adwords is a great way to boost your ROI in
2019.

 

2019 is an
excellent year to start using Google Adwords, or Google Ads, according to the
latest Google naming. Google Ads, in addition to being a powerful platform that
enables you to target billions of users on hundreds of media channels, is also
a great option for skyrocketing your ROI and increasing your conversion rates.

 

Many
companies using Google Ads have seen an up to 10x increase in return on
investment over a period of only 6 months. In simpler terms, they invested X
amount of money and made 10 times more. However, many business owners are still
scared of diving it into Google Ads, and are afraid to leverage the power of
this platform. The reasons are obvious: the complexity of Google Ads is
out-of-this-world. Setting up a campaign is easy, but only experts can optimize
it to boost your ROI.

 

Thankfully,
at Black Light Media, we have experienced PPC managers who can take any type of
campaign and transform it into a successful one.

 

Below, we
will show you why you should use Google Ads in 2019 for your business and
unveil some practical steps on how to increase your impact on this platform.

 

6 Big Reasons
to Use Google Ads for your Company:

 

1. Massive
Reach

 

Google is the
#1 search engine on the market, reaching over 6 billion people. You can
practically reach every single man or woman on our planet using Google’s search
engine. Their Ads leverage the huge reach of Google and its partners, enabling
you to reach your audience on all their favorite digital mediums. You can even
target users when using an app or when watching a video on YouTube.

 

People use
Google all the time, both on desktop and mobile. They are looking for places to
stay, things to buy, foods to eat, ideas for home decorations, you name it. Tap
into the amazing reach of Google in 2019 and become visible to your audience.

 

2. Wide Range
of Targeting

 

Google is the
best vendor when it comes to targeting. It beats Facebook, Twitter, or any
other programmatic vendor. You can target your customers in any buying stage.
For instance, you can target users in the awareness stage right on Google
search, then move on to google display and target customers in the early and
late learn phases.

 

You can then
target users ready to make a purchase right on their smartphones or right
watching a video on YouTube. The possibilities here are endless and limited
only by your team’s creativity or lack of it.

 

3. Maintain
Full Control

 

A huge
benefit of Google Ads is that you get to maintain full control over your spent.
Advertising on social media or programmatic is not as transparent as
advertising on Google. You can see everything that happens inside of Google and
optimize each campaign.

 

4. Complexity

 

Compared to
other digital techniques, such as SEO, email marketing, or content creation,
Google Ads is quite complex. Of course, it can also be very easy to understand
in the beginning. However, if you want to progress, you need a well-educated
team of experts by your side to help you leverage all the complex features
inside AdWords.

 

At Black
Light Media, we make use of the most advanced and complex features offered by
Google Ads to help grow your company and skyrocket your ROI.

 

5. See
Results with Ease

 

Measuring
performance is a breeze with Analytics. Of course, setting it up and choosing
the right dashboard for you might be a tedious task. However, once you have
some dashboards in place and you know which reports to use and which metrics to
look at, you will be able to see the results and come up with improvement
ideas.

 

6. Get Quick
Results Fast and Ramp up your Business

 

Google Ads is
perfect for startups or SMMs that want to get quick results. If you’ve just
penetrated your market, you can’t wait one or two years until you start ranking
on the first page of Google. SEO is not your priority in the beginning. Your
priority should be social media marketing and PPC.

 

With Google
Ads, you can get high-quality traffic to your site in a matter of days. You can
see sales pouring in and conversions skyrocket fast. That’s what PPC is good
at: helping you grow your business and make money online by investing smartly.

 

Expert PPC
Tips

 

Here are some
expert Adwords tips we like to use when managing our customers’ campaigns. You
can use them to gain an unfair advantage over your customers. Of course, you
can hire us and gain the peace of mind that you are leveraging the power of
Google Ads in full.

 

1. Make the
Landing Page Relevant

 

To increase
the quality score of your keywords, decrease costs, and boost traffic to your
pages, you need to do one crucial thing: optimize your landing page and make it
relevant for the ads. The more relevant your page is to the end customer, the
higher rankings you’ll get when bidding against your competition.

 

The landing
page should include the keywords used in the ad, should be consistent with the
messaging on the ad and should also be eye-catchy to the end user.

 

2. Use
Negative Keywords

 

You need to
use negative keywords a lot. You also need to optimize this list constantly.
You need to check what search terms are not good for you as a business and add
them to the negative keyword list.

 

3. Be Smart
with Bidding

 

Bidding is
crucial to decrease costs and increase conversions. You need to use manual
bidding for important terms. We recommend you use manual bids for each keyword
in particular. You need to look at the search loss rank, first page bids and at
the average bids on the market to choose the right bidding for your keywords.

 

Bottom Line

 

All the above tips take time to implement.
However, by implementing them correctly into your campaign, you will reduce
costs while increasing conversion rates. Contact our experts at Black Light
Media now and we’ll set up a winning PPC campaign that will exceed your expectations
and enable you to make the most out of the huge power of Google Ads.
    

A Cost-Effective Marketing Solution

PPC ads can show up anywhere, from search engines to social media platforms. They offer greater brand exposure and awareness because they appear prominently on a page.

The technique allows users to display ads for their services when users enter relevant queries into search engines. In contrast to traditional forms of marketing, PPC is cost-efficient because it allows brands to pay a fee only when a user clicks their ad.

Tailored Solutions for Every PPC Campaign

Our team will help you create a PPC campaign in line with your business objectives to maximizeyour ROI. Our team has extensive knowledge of PPC models and online marketing trends to help you stand out from your competitors. The PPC management services we offer include:

PPC audit

Find out how your business can minimize costs and take advantage of opportunities by analyzing your previous campaigns.

Keyword research

We utilize the keywords that will generate the most leads for your business. Our team conducts research on your industry and analyzes customer needs to determine relevant keywords.

PPC optimization

Get the most out of bid positioning while reaping significant financial gains. We will consistently optimize your landing pages and monitor its progress. This way, you can increase website traffic and keep your customers coming back for more.

PPC retargeting

Win back clients that have expressed their interest in your brand. Our team will refine your strategy and target prospective customers that are one step away from making a purchase.

Website reporting and refinement

We continue monitoring your website’s health by checking analytics data. Together, we will tweak your marketing plan for better performance over time.

Generate qualified leads to your website with our PPC services. Email or call us today to schedule a free consultation.

BlackLight Media is a digital marketing agency that offers SEO, web design, social media marketing, conversion optimization, Google AdWords, and retargeting services in Edmonton, Alberta. We create customized marketing strategies that increase leads, optimized conversions, and deliver maximum ROI. Count on us for measurable results — we take pride in our proven track record and tried-and-tested strategies.

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  • Weekdays 08:30AM-05:00PM
  • Weekends 08:30AM-05:00PM

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