Search Engine Optimization

Companies who do not leverage the power of SEO (search engine optimization) in 2019 wither and die. Period. There’s nothing else to that.

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Keeping Up with Unpredictable Search Engine Trends

SEO trends and consumer search behaviors go through frequent and unexpected changes. As a result, some companies may have trouble keeping up and maintaining organic traffic to their website.

A successful SEO campaign depends on using proven strategies and day-to-day monitoring. BlackLight Media has been helping businesses in Edmonton, Alberta gain qualified traffic to increase their bottom line. Let us do the same for you.

A Comprehensive and Results-Driven Approach to SEO

Our goal is to improve your online footprint and differentiate your brand from competitors online. We do this by following a rigorous process and by conducting the following:

Website audit

We help your website rank on search engines by performing keyword research and determining the current ranking of your websites.

On-page optimization

Our team will update and tweak your website’s content and coding, making sure that search engines, as well as human searchers,find it

Local citation optimization

We build your brand’s authority by auditing your existing citations on online directories. Moreover, we optimize your Google My Business page for SEO best practices.

Lead tracking

We use a lead tracking system that allows you to monitor leads, giving you access to critical information that determines the direction of your campaigns.

Website reporting and refinement

We continue monitoring your website’s health by checking analytics data. Together, we will tweak your marketing plan for better performance over time.

Start ranking on search engines today. Get in touch with us to schedule a free consultation.

Start ranking on search engines today. Get in touch with us to schedule a free consultation.

Companies who do not leverage the power of SEO (search engine optimization) in 2019
wither and die. Period. There’s nothing else to that.

Many businesses have found the above to the true the hard way. They have only
invested in paid tactics, and once their budgets ran dry, they had no more
leads coming to their site. They had no high-ranking pages in search engines,
so they were not able to capitalize on the huge power of SEO.

Whether you own a startup, a SMM or a large corporation, doing SEO the right way is
imperative for your success. Below, we will take a closer look at what SEO is
and try to determine how you can use it to grow your database and gain access
to a huge number of potential customers.

What is SEO?

SEO, also known as search engine optimization, is the advanced practice of
optimizing your site pages to increase both the quantity and quality of traffic
you receive from search engines. Basically, SEO allows you to appear on the
first pages in Google, Bing, and other search engines, after relevant searches.

For
instance, let’s say that you are repairing iPhones in Ontario. Good SEO will
help your site rank on the top of search results on keywords like iPhone repair
in Ontario, iPhone repairs, repair my iPhone, iPhone repair company, phone
repair contractor, etc.

The higher you appear in search results, the more traffic you will get to your
site.

What’s amazing about SEO is that the traffic you get is free. You pay nothing for
prospects who visit your site. What’s even more interesting is that SEO has the
highest conversion rates among all digital tactics.

At this point, you are probably also eager to discover what other benefits SEO has
for you in 2019.

Benefits of SEO

1. Very low cost: organic listings are essentially free. When your website appears
at the top of search results, you are paying nothing to get visitors to your
site. The great news is that the more you stay at the top, the more free
customers you get. Of course, there is a cost with SEO, and it is includes
link-building and page maintenance.

2. More conversions: in addition to the increase in traffic, SEO comes with a huge
present: more conversions and a higher conversion rate. You’ll notice all these
in Google Analytics.

3. Higher brand credibility: if you appear in searches, you can bet that people
will gain more confidence in your brand. It is a proven fact that people trust
the first 3 listings on Google. By doing SEO right, your brand becomes THE
BRAND. You become the guy your clients love, and your competition despises.

Conversely,
the further back your website appears in Google, the higher will be your
prospects skepticism about you. You want to be at the top, and that includes
being in the top three and listed in the top sites with structured data.

4.
Permanent results: the great thing about SEO is that you are not losing your
first spot too soon. Once you get there, you will reap all its benefits for a
long period of time. Of course, you need to do some link building here and
there and reuse old content, but you are already perceived as a top player in
Google’s eyes.

SEO
Guide in 2019

In 2019, SEO has come to a whole new level. This practice is more complex than
ever before, that’s why you need an expert by your side. Be assured that our
SEO specialists are up to date with the latest SEO trends and techniques. They
know how to help you get on that king #1 spot in search rankings.

In 2019, it is paramount to focus on mobile first. Since Google has switched to a
mobile-first indexing method, mobile sites rank higher and get more traffic.
Consider going with AMP to beat your competition quicker and be Google’s
selection as featured snippet on mobile.

Featured snippets are another big thing to focus on. Users who conduct voice searches
are only shown the content the appears in the featured snippet. Users who
search for certain information on Google see a featured snippet. Format your
content wisely so that it’s selected for the featured snippet and you’ll gain
more than you can imagine.

Local search is also big in 2019. Being listed in the top three is a sure-fire way to
outsmart your competition and get ahead of the crowd. Mobile users will select
you instead of your competitors and you’ll find yourself loaded with new
customers.

Social media integration is becoming increasingly important. The more you appear on
social media, the more important your site will become in the eyes of Google.
If you go viral on Twitter, for example, the page linked to your post will
enjoy a dramatic boost in search results.

Finally, do not forget to focus on high-quality content and authority link building. The
total number of referring domains is still a crucial factor in determining your
position in Google ranks. Moreover, high-quality, original content, that makes
users stay on your page will continue to be very important in 2019.

A quick tip here. Google will focus more on page signals such as engagement rate
and click rate. If users like what they see on your page and they engage with
your content, you have a good chance to rank higher in search results.

Work with the best in SEO

At Black Light Media, we pride ourselves with being a top SEO agency. Our SEO
experts know how to comply with all Google’s requirements and can rank your
site high in Google, Bing, Yahoo and Yandex searches

We can get your site on top, allowing you to reap all the huge benefits of SEO for
your business. Gain more traffic, enjoy increased conversion rates and boost
your brand presence online by leveraging the true power of SEO.

BlackLight Media is a digital marketing agency that offers SEO, web design, social media marketing, conversion optimization, Google AdWords, and retargeting services in Edmonton, Alberta. We create customized marketing strategies that increase leads, optimized conversions, and deliver maximum ROI. Count on us for measurable results — we take pride in our proven track record and tried-and-tested strategies.

Working Hours

  • Weekdays 08:30AM-05:00PM
  • Weekends 08:30AM-05:00PM

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