As a dental office, if you’re not keeping up with digital marketing, you’re losing patients!
The world is rapidly evolving into a digital society. Online is the platform for everything from important business meetings, keeping up with old friends, and marketing your business. If you don’t have a strong online presence, your business can’t survive in today’s world.
But what type of digital marketing strategy will help your dental practice stand out from the rest? What can you do to ensure people are finding your dental office quickly and choosing you over your competitors?
Keep reading, we’ll tell you everything you need to know!
Tips for an Effective Dental Digital Marketing Strategy
One of the most important things to note about a digital marketing strategy is that consistency, above all else, is king. You can try every marketing ploy known to man for a week at a time and get absolutely nothing back. Aside from frustration, all you would achieve is a much lighter bank account.
Instead, you must allow sufficient time for your digital marketing strategy to work. Even the best digital marketing strategies can take three months before you start seeing results.
Therefore, you must remain consistent with a strategy for at least that long to determine how effective it is. It requires patience and tenacity. If those aren’t virtues you possess, you need to find them.
Now, let’s get started with your dental practice’s digital marketing strategy!
1. Make Sure Your Website is Perfect
First and foremost, realize that your website is going to be the first impression potential clients will get of you. This means it has to be clean, pretty, and easy to use.
An ugly website that feels clunky and unintuitive will send consumers running to something else. Even as a dental office, your website needs to have a lot of character and engaging content. This includes a blog with relevant information and tips on oral health care, pictures, videos, and more.
2. Nail the SEO
One of the most important aspects of having a website is knowing how to properly use search engine optimization. SEO is also a must for your digital marketing strategy. It’s how people will find you on search engines.
SEO determines how well your website ranks when people type specific searches into Google, Yahoo!, Bing, etc. The algorithm is based on the content on your website.
You can boost SEO by filling your blog with relevant articles, learning how to use keywords appropriately, having multiple forms of media on your website, using internal and external links, and making sure your local SEO is up to par.
3. Get Social Media Accounts
Next, you need to have AT LEAST one social media account linking back to your main website. Social media is a great way to gain followers and extend your influence. It also provides a great platform for paid and organic marketing.
You need to start this phase of your digital marketing strategy by asking all of your friends and family to like and follow your dental practice’s page on Facebook. If you have a personal account, this is super simple and as quick as hitting a button. Then, when you post on Facebook, your followers will like or share them, which allows their friends to see it.
By posting engaging content and special offers, you can slowly attract more followers to your page.
4. Use Social Media Advertising
As we hinted at above, social media advertising is a key element to your digital marketing strategy. Social media provides analytic tools to help you determine which of your posts and ads are performing the most favorably.
You can dive deep into how your audience responds to your content, seeing likes, shares, and engagement ratings. This is a great way to streamline your advertising and your budget. Facebook also offers a way to use target marketing, so your money goes toward the right audience based on age, gender, location, etc.
5. Use Email Marketing
Next, you need to set up an email campaign for people to subscribe to. This campaign should be a chain of several automated emails, starting with a basic introduction and “thanks for subscribing.” Then, you can start sending out promo deals and enticing offers.
However, in order for people to subscribe to your email list, you have to give them a reason to. This can often be accomplished by giving something back in return, such as free dental cleaning. It will cost you some free services upfront, but you’ll likely gain patients for life.
6. Affiliate with Other Businesses
Next, it’s always wise to affiliate with other business for a strong digital marketing strategy. Think about the type of businesses that you could build mutually beneficial relationships with. For example, this could be health food stores, vitamin and supplement stores, or other medical offices.
The idea is to create a referral system where you and the other businesses have each other’s backs. You could offer patients a discounted price if they come from your affiliates and vice versa.
7. Try Pay Per Click Marketing
As we suggested at the beginning of this article, you must give everything time to work. However, you should still experiment with different types of marketing. You never want to place all of your eggs in one basket.
Pay per click advertising is a common digital marketing strategy where you pay search engines to place ads for your dental practice on the search engine page.
PPC works by using keywords to pull up your website to the top of search engine results. Then, for each click your website receives, you pay the search engine a pre-determined amount.
8. Stay Consistent
Finally, we are going to drill this point into the ground until it sticks! In order to have a successful digital marketing strategy, you must be consistent! Give each marketing method at least three to six months to determine its validity.
However, there are certain things that you’ll ALWAYS need to be consistent on. These include posting content on your website and social media accounts. It also includes constantly boosting and improving your website SEO.
Need a Hand?
Once you start to understand this stuff, you’ll realize it’s not as complicated as it seems. However, there’s a steep learning curve when it comes to creating a digital marketing strategy and it’s okay if you need help, most people do!
Feel free to contact us to see how we can help improve your digital marketing!