Hiring a web design company is crucial in 2019. In our modern business landscape that gets more competitive by the day, businesses who own a winning website can stand out from the crowd. They outsmart their competitors and drive their business goals.
As a company, you need a proper website that serves as a gateway between you and your competitors. Without a website, or with a poorly developed website, you’ll attract very few leads, and you won’t be able to convert most of them. That’s because the website is the centerpiece of all your digital marketing efforts.
Why do you need a Website?
A website works like a portal between you and your target customers. The easiest way for them to find out more about your services and discover the team behind your strategy is to study your website. A website reflects your business core values and sets you apart in your niche.
A properly formatted and optimized website enables you to gain more visibility in your industry and stay competitive. It also allows you to market your products and promote your services, all for free.
To have a successful website, you also need to integrate it into your marketing strategy, which includes email marketing, social media marketing, SEO, PPC, and video marketing.
Why Hire a Professional Agency to Design your Website?
A web design agency is the best route you can take if you want to experience success online. While you can go the DIY route and try to create the site on your own, the chances of creating a competitive website that produces results are slim. Conversely, an experienced web design agency such as Black Light Media can help you maximize your website potential by creating an appealing website that converts and enhances the user experience.
Here are some reasons why you should hire a professional web design agency instead of trying to design your own site.
A web design agency is truly professional when it comes to designing your site. They have worked with many clients before, so they know how to meet your needs and exceed your expectations. The design firm does not hire average designers but always works with the right people.
At Black Light Media, we spend a considerable amount of resources to identify the right web designers to work for us. Every one of our designers has mastered not only web design but is also an expert in communication skills and project management. They know how to prioritize tasks to complete each project in due time.
2. Custom Design
Going with a DIY site usually involves purchasing a site template and personalizing it. However, thousands of others have bought that template. On the other hand, a web design agency creates a site from scratch, using unique elements and personalization options. They take the time necessary to understand every single aspect of your business and create a tailored site to your brand.
The result is a site that converts more, is more appealing to the end customer, and is easier to navigate. You’ll get a site that will set you on the market as a powerful brand.
3. Focus on Customer Needs
A personalized website created by an experienced web design agency will not only focus on the appeal factor but will also take the preferences of your target niche into consideration. At Black Light Media, we work with experienced marketers and product managers who will conduct throughout market research before designing your site. Thus, we will be able to create a site that solves the pain points of your customers and will provide long-term solutions to their problems and needs.
4. Additional Services
In addition to website design, a web design agency offers you complimentary services to promote your website. Building up a site is an ongoing process that takes years. For example, you want your site to be SEO-optimized from scratch, but the SEO process continues over the years.
To ensure your website remains relevant, we offer you comprehensive SEO services, social media marketing, and PPC advertising. We also provide you with web maintenance services to ensure your website is always up to date and complies with all Google’s requirements.
5. Enjoy a Faster Website
A website designed from a template or one without custom java scripts and code will begin to load slowly over time. Conversely, a site designed by professional teams of coders and SEO experts performs better. The code is cleaner, the items on the page load faster, and the site offers a better experience to mobile users.
Note that site loading time is a prime factor for the success of your business, especially if you are targeting mobile users. If your site doesn’t load in seconds, you might lose precious customers, and you might also hurt your SEO rankings. You need your website to be as fast as possible to enjoy success in your market.
6. Investment in your Future
Even though the cost might be higher in the beginning, by investing in a custom-made website, you are investing in your brand’s future. The upfront cost of your website will pay itself off in less than a year because you will attract more customers and will produce more sales.
Most companies working with a web design agency see up to a 10x increase in leads and sales in only 6 months after getting a new site. Some even enjoy a 2,000% more traffic and 100% more leads in only a couple of months. Remember, a website is an investment in your future. If you want to last long on the market and ramp-up in the years to come you need to hire an expert web design agency.
Work with a Top Web Design Agency
At Black Light Media, we commit ourselves to helping you succeed in your market. Thus, we are offering complete web design packages and additional services to set you up as an established, trustworthy brand in your niche. Contact us today and leverage our web design services to take your business to a whole new level.